We have been providing online marketing for Subvention since September 2022. Subvention is the independent subsidy consultancy in the Netherlands for investment and innovation projects. They specialize in industry, agriculture, real estate, ICT and housing associations.
In 2022, the journey of Innomads and Subvention started at Team Real Estate, under the guidance of then Nomad Luuk Oortmann and Joost Lansink (strategy), we later also supported Team Housing Corporations on their route. In the meantime, Koen Warring is responsible for achieving the agreed conversions: having as many relevant subsidy scans carried out as possible. In the first months we increased from 7.25 to 28.5 subsidy scans per month, an impressive 290% increase!
The journey of discovery includes Social Media Advertising (LinkedIn ads) aimed at companies. We navigate SEA-wise with Google Ads to generate more traffic online and attract new visitors. Conversion optimization is important to fine-tune Subvention's website, so that visitors quickly find their way to subsidy scans and contact.
Innovisions led by Cas Busscher has contributed with visual stories (photo & video), which are used in advertisements via social media. Together we will grow Subvention, reach new heights and expand the horizons of their digital journey.