Starworld, known in Twente and beyond, has the largest indoor gaming arena in the Netherlands. With games such as laser gaming, climbing, paintball or bowling, Starworld is the best outing in Enschede.

At Starworld Enschede we started a digital journey in the summer of 2023, with Joost for strategy and Koen as our digital guide from Innomads. We took over from another party for marketing services, because Starworld felt that the results were not clearly visible and measurable.

From the beginning, we set sail with SEA (Search Engine Advertising), placing paid advertisements above and below organic search results on platforms such as Google. Soon after, we also deployed Social Media Advertising, placing targeted advertisements on social media platforms to increase our reach.

The results were immediately promising. In the first month, our advertisements generated no less than 50 reservations. And this positive trend continued, with an increase to approximately 150 reservations in February 2024.

Moreover, we have achieved success not only in the number of reservations, but also in the engagement of our audience. The Click-Through Rate (CTR) of our ads was remarkably high, at an impressive 50%. This means that a large part of our audience not only saw our ads, but also actively clicked on them. It was like charting a path that not only led to reservations, but also deep engagement with our brand and message.