Ad Fontem is a consulting firm that focuses on realizing future-proof spatial developments. The firm offers services in the areas of spatial plans, design, vision & policy, and process management. Through years of experience, specific knowledge, passion for the profession and a fresh perspective, Ad Fontem ensures that they can always bring the right professional to the table with their clients. What makes Ad Fontem unique is their synergistic approach: by combining knowledge, resources and networks, each project is approached from different angles to arrive at the best solution.

At Ad Fontem in August 2024, Innomads' team developed a powerful digital strategy to strengthen its online presence and generate targeted leads. We began with a thorough keyword research, translating Ad Fontem's needs and goals into a strategic selection of keywords. This process was carried out with the involvement of Sabine (Ad Fontem director) and Jelle (digital guide). An important step in our approach was the creation of exclusion lists. By excluding irrelevant searches, such as people looking for municipal information, we effectively steered the algorithm to the right searches. As a result, we prevented ads from being shown to people who are not part of the desired target audience.

To ensure the success of the campaign, we used Qooqie to measure telephone leads. This approach has already resulted in three valuable B2B telephone conversions in the first month, a promising start for Ad Fontem. We also strengthened Ad Fontem's digital infrastructure by setting up Google Analytics and Tag Manager. These tools allow us to gain detailed insights and continuously optimize the strategy to achieve even greater success.

In the first month, our efforts resulted in a whopping 219 clicks and 4800 impressions, with an impressive CTR of 4.55%. Our targeting process yielded immediate measurable results. We got off to a strong start in August 2024 and look forward to continuing to guide Ad Fontem on their path to long-term success.