The rule of 7(0) contact moments

The Rule of Seven Touches, an age-old nomadic guideline in communication, underlines the importance of repeated interactions to make a lasting impression. This rule suggests that an individual must be exposed to a message seven times on average before it is fully internalized.

While the Rule of Seven Touchpoints has long served as a guideline, as guides we recognize that the landscape of communication is constantly evolving. That is why we see the importance of a new approach, which requires more contact moments to create a lasting impact. That is why we introduce the Rule of 70 Contact Moments. We're exaggerating a bit there, but this is where we're going.

As guides on this nomadic trip, we strive for abundant connection, operating cross-media and enabling an abundance of contact moments for our customers through various platforms.

By taking advantage of the retargeting capabilities that different platforms offer, we aim to repeatedly expose people to a brand, hoping to create a deeper association and engagement.

With the Rule of 70 Contact Moments as our guideline, we aim for a cross-media approach. This includes using a wide range of channels including Meta, LinkedIn, Google, TikTok, Snapchat, Pinterest and more.

By 'completely coincidentally' proclaiming the right message of your company over and over again on multiple platforms, we increase the chance of interaction and involvement, which increases the chance of a lasting impact.