7 principles of cialdin

Reciprocity, a route of give and take, is a powerful persuasive principle that is deeply rooted in society.

The principle, guided by the unwritten rule of 'whatever comes first', emphasizes the tendency to reciprocate after receiving a favor. Integrating this principle into social norms creates a sense of obligation; ignoring them can lead to social exclusion.

In practice, reciprocity is applied through promotions such as handing out free samples and offering discount codes. These gestures create a sense of obligation for recipients to give something back. For example, a company that offers discount codes to newsletter subscribers will see an increase in registrations and higher sales from customers who use these codes. This highlights the power of reciprocity in driving customer engagement and increasing sales, a nomadic route that leads us to new opportunities and growth.

The principle of commitment and consistency, highlights the power of dedication and steadfastness in human behavior. It holds that when people commit to a particular point of view or behavior, they tend to remain consistent even in the face of conflicting information.

As nomadic guides, we lead people on this journey of engagement. By encouraging them to make small, voluntary actions or beliefs, they define themselves as being aligned with those choices. This creates internal pressure to remain consistent, which increases the likelihood of further involvement.

An example of this can be seen in marketing campaigns that invite customers to take small, initial steps towards a certain goal.

For example, asking customers to complete a survey or sign up for a newsletter creates a connection with the brand.

This opens new paths to long-term customer relationships and growth, where we act as guides in this nomadic voyage of discovery.

The authority principle emphasizes the influence of authority and expertise in human behavior. It suggests that people tend to obey figures or institutions perceived as authorities, even without clear justification or reasoning.

As digital guides, we take people on this journey of recognizing authority. We emphasize the credibility and expertise of authorities in a particular field, which makes people inclined to follow their recommendations.

An example of this can be seen in marketing campaigns that use expert or celebrity testimonials to promote products or services: 'Dentists recommend Oral-B'. By emphasizing the authority and credibility of these figures, consumers are encouraged to follow their recommendations and purchase products.

Hand in hand with the Authority Principle is the Social Proofing Principle

The principle of social proofing highlights the tendency of individuals to follow the behavior of others in uncertain situations. As nomadic guides, we take our clients on this journey of collective validation.

We show how the behavior and opinions of others can serve as social proof and increase trust and acceptance of a particular idea or product. 

We almost always use the social proofing principle in our advertisements.

An example of this can be seen in marketing campaigns that use testimonials, reviews or social media followers to emphasize the reliability of a product or service. By showing positive experiences of others, potential customers are encouraged to follow the same behavior and embrace the product or service.

The principle of authority goes hand in hand with the social proofing principle, because if a celebrity or expert speaks positively about something, you are even more inclined to change tack.

The principle of scarcity emphasizes the human tendency to assign value to rare or difficult to obtain resources. As nomadic guides, we lead our clients on this journey of exclusivity.

We show how creating a sense of scarcity can increase demand for a product or service and influence consumer decision-making.

As guides on this nomadic journey, we help our clients effectively utilize the principle of scarcity in their marketing strategies

An example of this can be seen in marketing campaigns that use limited time or inventory as a driver for action. Consider a booking website that indicates that there are only 3 rooms available of this type. Or the 'there is only 1 available in your size' when you buy clothes.

Highlighting that a product has limited availability or that a promotion is ending soon increases the sense of urgency and encourages customers to take action quickly.

The principle of sympathy emphasizes the human tendency to respond to people they like, admire, or identify with.

We guide our customers on this journey of connection. We show how building an emotional connection with their audience can increase engagement and loyalty.

We offer guidance on sharing inspiring stories and building an engaged, online community

An example of this can be seen in marketing campaigns that use personification, storytelling and community building to create a sense of sympathy and connection. For example, by using cute animals. Who remembers Frummel?

By sharing human stories, showing empathy and building a community of like-minded people, brands can build deep and lasting relationships with their target audience.